Three Sixty Conversations with Emma Carr on style and substance.
Welcome to episode 28! Today I am having a meaningful conversation on style with image consultant Emma Carr founder of Crave Personal Styling. Emma retrained as a personal stylist after an 18 year career as an Executive PA to set up Crave Personal Styling where she could use her eye for style and empathetic nature to support women from corporate executives and company founders to women in transition identify their personal style and develop a wardrobe that reflects this.
Emma’s work is truly from the inside out as she believes that style is an expression of what is within. During this conversation Emma and I discussed the importance of working with her clients from the inside out assisting them to stop using clothing as a shield. Emma shares how understanding your style and wearing the right clothes can have a profound effect on all areas of your life, enabling you to be authentic and learn that you are enough. We discuss the fact that brands don’t seem to understand women aged 40+ currently so don’t know how to engage with us and how personal styling and showcasing style options on social media can bridge the gap between brand marketing and consumers.
I really do believe that what you wear can change your life, I love clothes and how they can make you feel - Emma Carr
Emma also talks about having the confidence to express herself and her business in a manner that is a true representation of what she does referring to her online presence as her shop front. With this in mind she was able to move away from curating her online profile based on what she thought would be received well to what is a true representation of her talent and brand mission.
This conversation led me to think about my style, the things I am holding on to and why… the reasons are definitely emotional which is why I am holding on, this is symbolic I am in a phase where I have changed but am continuing to hold on to old habits! Needless to say this conversation prompted me to declutter even more.
Emma shares some insights about what she has learnt since setting up her company ranging from having to show up even when she doesn’t want to learning to get comfortable with discomfort.
Quotes Emma finds supportive:
This too shall pass.
What lies behind us and what lies before use are tiny matters compared to what lies within us - Ralph Waldo Emerson
Resources/ people mentioned:
Super soul conversations - Own Your Truth
Michael A Singer - The Untethered Soul
Jo Grobbelaar business coach
Michael Bernard Beckwith on Lewis Howes podcast - Leave mediocrity behind you
Stats on self actualisation needs (15mins in)
Gary Zukav - Seat of the Soul
Shonda Rhimes - Year of Yes
Phanella Mayall and Alice Onis - Step Up: Confidence, success and your stellar career in 10 minutes a day.
Return to Love - Marianne Williamson